Manchester Digital Development Agency » SOTW4 http://www.manchesterdda.com Manchester Digital Development Agency is the lead organisation for the development of a digital strategy for Manchester and the surrounding region. We do lots of other stuff, too. Thu, 02 Feb 2012 15:30:33 +0000 en hourly 1 Selling on the Web – Topic 4: Search Engine Optimisation & Advertising http://www.manchesterdda.com/2010/12/04/sotw-2008-4/ http://www.manchesterdda.com/2010/12/04/sotw-2008-4/#comments Sat, 04 Dec 2010 14:00:53 +0000 John Keys http://www.manchesterdda.com/?p=521 This resources below focus on getting the best from search engines (search engine optimisation or SEO) & Pay Per Click advertising. You will find out what they are and how they can compliment each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.

Contents:

  • What is SEO
  • How to optimise your site
  • What Pay for Click options are out there e.g. Google Adsense
  • Which is best for you
  • Getting the right mix

Resources:

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