Selling on the Web – Session 4: Attracting customers to your site – Search Engine Optimisation & Advertising

Posted by John Keys on December 4, 2008.

This workshop focuses on getting the best from search engines (search engine optimisation or SEO) & Pay Per Click advertising. You will find out what they are and how they can compliment each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.