Manchester Digital Development Agency » SOTW3 SOTW2008 http://www.manchesterdda.com Manchester Digital Development Agency is the lead organisation for the development of a digital strategy for Manchester and the surrounding region. We do lots of other stuff, too. Thu, 02 Feb 2012 15:30:33 +0000 en hourly 1 Selling on the Web – Topic 3: Marketing and Social Networks http://www.manchesterdda.com/2008/12/04/sotw-2008-3/ http://www.manchesterdda.com/2008/12/04/sotw-2008-3/#comments Thu, 04 Dec 2008 15:00:45 +0000 John Keys http://www.manchesterdda.com/?p=507 Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes. This includes a wide range of online options including social networks, search engine optimisation, Pay for Click advertising and marketing offline. Where to start?

The resources below will guide you through the different online options and how to access, implement, measure and evaluate them.

Contents:

  • How to identify & incorporate the most effective options into your marketing plan
  • Targeting niche markets
  • Ways to use social networks e.g. blogs, YouTube, MySpace, facebook
  • Getting the most out of using social networks

Resources:

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