Manchester Digital Development Agency » online http://www.manchesterdda.com Manchester Digital Development Agency is the lead organisation for the development of a digital strategy for Manchester and the surrounding region. We do lots of other stuff, too. Thu, 02 Feb 2012 15:30:33 +0000 en hourly 1 Selling on the Web – Topic 1: What makes a good website http://www.manchesterdda.com/2011/01/10/sotw-2008-1/ http://www.manchesterdda.com/2011/01/10/sotw-2008-1/#comments Mon, 10 Jan 2011 15:00:41 +0000 John Keys http://www.manchesterdda.com/?p=470 Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.

Contents:

  • The difference between online & offline shops
  • What makes a good website: design, layout & content
  • How to develop a website specification in plain English
  • Ways to keep your online customers satisfied
  • How to build customer loyalty
  • How to make your brand work on the webmore about this session here

Resources:

]]> http://www.manchesterdda.com/2011/01/10/sotw-2008-1/feed/ 0 Selling on the Web – Topic 2: Which payment system is right for your business and your clients http://www.manchesterdda.com/2008/11/20/sotw-2008-2/ http://www.manchesterdda.com/2008/11/20/sotw-2008-2/#comments Thu, 20 Nov 2008 15:00:00 +0000 John Keys http://www.manchesterdda.com/?p=474 Choosing the right payment system can determine your online success, but with so many options how do you decide?

This resources below will cover the different ways to accept payments and how to choose the right one for your business & customers.

Contents:

  • How to compare & contrast between the different options
  • The payment services that are available, e.g. PayPal, Worldpay
  • What’s involved in setting up a custom-built payments system
  • How to make the payments process easy for customers
  • The best model for your business

Resources:

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