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	<title>Manchester Digital Development Agency &#187; John Keys</title>
	<atom:link href="http://www.manchesterdda.com/author/john-keys/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.manchesterdda.com</link>
	<description>Manchester Digital Development Agency is the lead organisation for the development of a digital strategy for Manchester and the surrounding region. We do lots of other stuff, too.</description>
	<lastBuildDate>Thu, 02 Feb 2012 15:30:33 +0000</lastBuildDate>
	
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		<title>Celebrate 20 years of Digital Manchester (nee Telematics)</title>
		<link>http://www.manchesterdda.com/2011/02/16/celebrate-20-years-of-digital-manchester-nee-telematics/</link>
		<comments>http://www.manchesterdda.com/2011/02/16/celebrate-20-years-of-digital-manchester-nee-telematics/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 11:03:20 +0000</pubDate>
		<dc:creator>John Keys</dc:creator>
				<category><![CDATA[Home page story]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[mdda]]></category>
		<category><![CDATA[Telematics]]></category>

		<guid isPermaLink="false">http://www.manchesterdda.com/?p=2138</guid>
		<description><![CDATA[“It was 20 years ago today..........” (as the song goes) or, at least, it will be on March 1st 2011 when we’ll celebrate 20 years of the Manchester Telematics Initiative (as it was called in 1991) when we launched the Manchester Host, the UK’s first public access computer communications and information system, in Manchester Town Hall on March 1st 1991.]]></description>
			<content:encoded><![CDATA[<p>“It was 20 years ago today&#8230;&#8230;&#8230;.” (as the song goes) or, at least, it will be on March 1<sup>st</sup> 2011 when we’ll celebrate 20 years of the Manchester Telematics Initiative (as it was called in 1991) when we launched the Manchester Host, the UK’s first public access computer communications and information system, in Manchester Town Hall on March 1<sup>st</sup> 1991.</p>
<p>Come and join us for a celebration of everything that has been achieved since then and for a chance to LOL at the images in the few surviving photos from that time, dodgy haircuts, dodgy suits and even dodgier modems. We’ll be starting off at 4pm in the MDDA office, with a few presentations, phone in discussion with ex-colleagues now in South Africa (Peter Benjamin) and Australia (Alan Taylor), Dave Spooner on film (not to be missed!) and lots of ephemera plus some hardware from the period, finishing off with some nibbles and refreshments by 6pm.</p>
<p>To book a place goto: <a href="http://20yearsofdigital.eventbrite.com/">http://20yearsofdigital.eventbrite.com/</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.manchesterdda.com/2011/02/16/celebrate-20-years-of-digital-manchester-nee-telematics/feed/</wfw:commentRss>
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		<item>
		<title>Selling on the Web &#8211; Topic 1: What makes a good website</title>
		<link>http://www.manchesterdda.com/2011/01/10/sotw-2008-1/</link>
		<comments>http://www.manchesterdda.com/2011/01/10/sotw-2008-1/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 15:00:41 +0000</pubDate>
		<dc:creator>John Keys</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Selling on the Web]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.manchesterdda.com/?p=470</guid>
		<description><![CDATA[Most customers decide within the first 5 seconds if they are going to buy from your website.  Therefore understanding what makes a good website is essential to converting visitors into customers.]]></description>
			<content:encoded><![CDATA[<p>Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.</p>
<h3>Contents:</h3>
<ul>
<li>The difference between online &amp; offline shops</li>
<li>What makes a good website: design, layout &amp; content</li>
<li>How to develop a website specification in plain English</li>
<li>Ways to keep your online customers satisfied</li>
<li>How to build customer loyalty</li>
<li>How to make your brand work on the webmore about this session here</li>
</ul>
<h3>Resources:</h3>
<ul>
<li><a href="http://www.slideshare.net/JohnKeys/what-makes-a-good-website-longsight-library">Presentation</a></li>
<li><a title="Selling on the Web - Session 1 Website Links " href="http://delicious.com/mdda/sotw1?sort=date&amp;order=asc">Useful Links / Bookmarks</a></li>
<li><a href="http://www.slideshare.net/JohnKeys/website-specification-template-v2-feb-09">Website Specification Template</a></li>
<li><a href="http://www.ictknowledgebase.org.uk/websitebrief">Writing a Website Brief</a></li>
</ul>
]]></content:encoded>
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		<item>
		<title>Selling on the Web &#8211; Topic 4: Search Engine Optimisation &amp; Advertising</title>
		<link>http://www.manchesterdda.com/2010/12/04/sotw-2008-4/</link>
		<comments>http://www.manchesterdda.com/2010/12/04/sotw-2008-4/#comments</comments>
		<pubDate>Sat, 04 Dec 2010 14:00:53 +0000</pubDate>
		<dc:creator>John Keys</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Selling on the Web]]></category>
		<category><![CDATA[SOTW2008]]></category>
		<category><![CDATA[SOTW4]]></category>

		<guid isPermaLink="false">http://www.manchesterdda.com/?p=521</guid>
		<description><![CDATA[Getting the best from search engines (search engine optimisation or SEO) &#038; Pay Per Click advertising has never been more important as companies increasing using both methods to target and reach customers.]]></description>
			<content:encoded><![CDATA[<p>This resources below focus on getting the best from search engines (search engine optimisation or SEO) &amp; Pay Per Click advertising. You will find out what they are and how they can compliment each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.</p>
<h3>Contents:</h3>
<ul>
<li>What is SEO</li>
<li>How to optimise your site</li>
<li>What Pay for Click options are out there e.g. Google Adsense</li>
<li>Which is best for you</li>
<li>Getting the right mix</li>
</ul>
<h3>Resources:</h3>
<ul>
<li><a href="http://www.slideshare.net/JohnKeys/search-engine-optimisation-longsight-dec-2010">Presentation</a></li>
<li><a title="Selling on the Web - All Links " href="http://delicious.com/mdda/bundle:Selling%20on%20the%20Web?page=1">Useful Links / Bookmarks</a></li>
</ul>
]]></content:encoded>
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		<title>Geo to connect the Corridor to next generation fibre broadband</title>
		<link>http://www.manchesterdda.com/2010/01/13/geo-to-connect-the-corridor-to-next-generation-fibre-broadband/</link>
		<comments>http://www.manchesterdda.com/2010/01/13/geo-to-connect-the-corridor-to-next-generation-fibre-broadband/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 17:02:20 +0000</pubDate>
		<dc:creator>John Keys</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Home page story]]></category>
		<category><![CDATA[Next Gen Access]]></category>
		<category><![CDATA[broadband]]></category>
		<category><![CDATA[corridor manchester]]></category>
		<category><![CDATA[FTTP]]></category>
		<category><![CDATA[Geo]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[oxford road]]></category>

		<guid isPermaLink="false">http://www.manchesterdda.com/?p=896</guid>
		<description><![CDATA[Corridor Manchester and Manchester Digital Development Agency (MDDA) have appointed Geo to install new fibre optic cables that will allow residents and businesses on the Corridor – the Oxford Road area of the city – to directly connect to next generation fibre broadband. (updated) Register your interest!]]></description>
			<content:encoded><![CDATA[<p>Corridor Manchester and Manchester Digital Development Agency (MDDA) have appointed <a title="Geo" href="http://www.geo-uk.net/">Geo</a> to install new fibre optic cables that will allow residents and businesses on the Corridor – the Oxford Road area of the city – to directly connect to next generation fibre broadband, creating a true open access network which will revolutionise ways of working and using digital communications.</p>
<p><img src="http://www.manchesterdda.com/moonkin/wp-content/uploads/2009/03/broadbandnightshot600.jpg" alt="Digital information flows through the city at night" width="600" height="400" /></p>
<p>Jackie Potter, chief executive, <a href="http://www.corridormanchester.com/">Corridor Manchester</a> said: “The installation of the new fibre optic cables will create a new infrastructure on the Corridor that will not only deliver much faster broadband speeds but through the open access network allow organisations, businesses and even individuals develop and test their own ideas for uses of the new technology without being held back by current limitations.”</p>
<p>The most immediate impact for people living and working on the Corridor will be much faster broadband capacity of 100 Megabits per second (Mbps) and more, critically, for both download and upload uses.  Users will be able to buy services from different service providers on the network providing internet access, TV, telephone and other data services too, as the new network will be genuinely “open access” allowing all service providers to lease the optical fibre from <a title="Geo" href="http://www.geo-uk.net/">Geo</a> to provide services to their customers.  There is also potential for services and applications to be made available for free without having to go through an internet service provider.</p>
<p>The Corridor network project is managed by MDDA and funded by the Northwest Regional Development Agency (NWDA).  Once the first phase of fibre installation is completed, it is already planned to expand the fibre optic network to east Manchester and elsewhere in the city by using both the existing and planned Metrolink lines.</p>
<p>Damien Bourke, policy &amp; partnership manager for NWDA, said: &#8220;This is the first step on a journey to help make Manchester an increasingly competitive international city &#8211; a city in which businesses can find new and sustainable markets which in turn will help drive the regional economy. What better place to start this process than the Oxford Road area, where next generation fibre broadband will only generate further wealth from the people, ideas and innovation that make the Corridor a unique place to do business.&#8221;</p>
<p><a title="Geo Bespoke Fibre" href="http://www.geo-uk.net/" target="_blank">Geo</a> was awarded the contract in December 2009 following a successful tender to deliver the first phase of the fibre-to-the-premises (FTTP) network in partnership with Manchester City Council (through MDDA).  The initial phase will provide connectivity to 200 homes and businesses around the Corridor area of Manchester.</p>
<p><a title="Geo" href="http://www.geo-uk.net/">Geo</a> is expected to start the first phase of network deployment in the spring.  Further connections directly to 1500 homes and businesses, will be phased over the next 12 months.</p>
<p>Chris Smedley, chief executive, <a title="Geo" href="http://www.geo-uk.net/">Geo</a> said: “Geo is delighted to be working with Corridor Manchester and the MDDA to deliver this important infrastructure. Creating a true open access network with next generation fibre broadband capable of fully symmetrical world – leading broadband services will radically change the way people use the internet for business and social use.  Geo’s unique business model is ideally suited to helping the UK to meet the challenge of building the new networks needed for the country to compete on the global stage and we are proud to be associated with this landmark initiative.</p>
<h3>Update:</h3>
<p><strong><a href="/2010/01/18/we-want-fibre-we-need-your-input/">How to register your interest in getting connected</a></strong></p>
]]></content:encoded>
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		<item>
		<title>Construction and Operation of fibre to the Premises (FTTP) pilot network</title>
		<link>http://www.manchesterdda.com/2009/05/28/construction-and-operation-of-fibre-to-the-premises-fttp-pilot-network/</link>
		<comments>http://www.manchesterdda.com/2009/05/28/construction-and-operation-of-fibre-to-the-premises-fttp-pilot-network/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:46:18 +0000</pubDate>
		<dc:creator>John Keys</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Home page story]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Manchester City Council]]></category>
		<category><![CDATA[tender]]></category>

		<guid isPermaLink="false">http://www.manchesterdda.com/?p=665</guid>
		<description><![CDATA[Manchester City Council is looking for partners to build, maintain and operate a fibre network as part of a concession arrangement. ]]></description>
			<content:encoded><![CDATA[<p>Manchester City Council has implemented a Digital Strategy, which includes providing opportunities to test the implementation, operation and application of next generation broadband networks as part of a “living lab” pilot research project.</p>
<p>The pilot project will see the construction of a fibre-to-the-premises (FTTP) network connecting homes and businesses in the City South Partnership area of Manchester.</p>
<p>The city council is therefore looking for partners to build, maintain and operate the fibre network as part of a concession arrangement.</p>
<p>The city council is interested in proposals to undertake all or some of the  tasks detailed in the tender, working individually or together with other partners in a consortium.</p>
<p>OEJU Notice Close / Tender Return Date:- 14th July 2009</p>
<p>You can find out more information or register your interest by going to <a href="https://www.thechest.nwce.gov.uk/procontract/supplier.nsf/frm_opportunity?openForm&amp;contract_id=CONTRACT-NWCE-7S8GE7&amp;search_id=PLAN-SCHNWCE-7SGE2T&amp;org_id=ORG-NWCE-77LLZZ&amp;from=">The Chest North West Portal</a>.</p>
<p>To gain access to the full tender and other documents:</p>
<ol>
<li>Register as a supplier (which is free) and you will be sent an email with a username and password</li>
<li>Login to the site and go to the link above , then click on the button &#8220;Login and Register Interest&#8221; (bottom of the page)</li>
<li>You will again be asked to put in your login details (username and password)</li>
<li>Click on &#8220;express interest&#8221;</li>
<li>You will then be sent a email confirming your interest and a link to download the documents</li>
</ol>
]]></content:encoded>
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		<item>
		<title>Beating the downturn</title>
		<link>http://www.manchesterdda.com/2009/02/09/beating-the-downturn/</link>
		<comments>http://www.manchesterdda.com/2009/02/09/beating-the-downturn/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 14:53:44 +0000</pubDate>
		<dc:creator>John Keys</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Home page story]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Central Libraries]]></category>

		<guid isPermaLink="false">http://www.manchesterdda.com/?p=593</guid>
		<description><![CDATA[An informal open evening to find out how you can boost your business from some of the biggest names in business information. ]]></description>
			<content:encoded><![CDATA[<p class="Pa0" style="margin: 0cm 0cm 0pt;"><strong><span class="A0"><span style="font-size: 10pt; font-family: Arial;">Running a business or thinking of starting one? </span></span><span style="font-size: 10pt; color: black; font-family: Arial;"></span></strong></p>
<p class="Default" style="margin: 2pt 0cm 0pt; line-height: 12.05pt;"><span style="font-size: 10pt; font-family: Arial;">Join us at our informal open evening to find out how you can boost your business from some of the biggest names in business information. Learn about industry standard tools you can access for FREE.</span></p>
<p class="Pa2" style="margin: 5pt 0cm 0pt;"><strong><span style="font-size: 10pt; color: black; font-family: Arial;">Free company credit checking Research new markets &amp; competitors</span></strong><span style="font-size: 10pt; color: black; font-family: Arial;"></span></p>
<p class="Pa2" style="margin: 5pt 0cm 0pt;"><strong><span style="font-size: 10pt; color: black; font-family: Arial;">Find products and services Get sales leads and contacts</span></strong><span style="font-size: 10pt; color: black; font-family: Arial;"></span></p>
<p class="Default" style="margin: 8pt 0cm 0pt; line-height: 12.05pt;"><span style="font-size: 10pt; font-family: Arial;">Get expert tips at our bitesize business talks:</span></p>
<p class="Pa4" style="margin: 5pt 0cm 0pt;"><span class="A2"><strong><span style="font-size: 10pt; font-family: Arial;">6.15 How to access &amp; benefit from business support </span></strong></span><strong><span style="font-size: 10pt; color: black; font-family: Arial;">Steve Connolly</span></strong><span style="font-size: 10pt; color: black; font-family: Arial;">, Business Link</span></p>
<p class="Pa4" style="margin: 5pt 0cm 0pt;"><span class="A2"><strong><span style="font-size: 10pt; font-family: Arial;">6.30 Survival techniques in an economic downturn </span></strong></span><strong><span style="font-size: 10pt; color: black; font-family: Arial;">Simon Kite, </span></strong><span style="font-size: 10pt; color: black; font-family: Arial;">Saffery Champness Chartered Accountants</span></p>
<p class="Pa4" style="margin: 5pt 0cm 0pt;"><strong><span style="font-size: 10pt; color: black; font-family: Arial;">Plus </span></strong><span style="font-size: 10pt; color: black; font-family: Arial;">Networking, advice and refreshments</span></p>
<p class="Pa0" style="margin: 0cm 0cm 0pt;"><strong><span style="font-size: 10pt; color: black; font-family: Arial;"> </span></strong></p>
<p class="Pa0" style="margin: 0cm 0cm 0pt;"><strong><span style="font-size: 10pt; color: black; font-family: Arial;">Venue: Commercial Library &#8211; </span></strong><span style="font-size: 10pt; color: black; font-family: Arial;">Central Library, St Peter’s Square, </span><span style="font-size: 10pt; color: black; font-family: Arial;">Manchester</span><span style="font-size: 10pt; color: black; font-family: Arial;"> M2 5PD</span></p>
<p class="Pa0" style="margin: 0cm 0cm 0pt;"><span class="A0"><span style="font-size: 10pt; font-family: Arial;"><strong>Date/Time: </strong></span></span><span class="A0"><span style="font-weight: normal; font-size: 10pt; font-family: Arial; mso-bidi-font-weight: bold;">Wednesday 11th February &#8211; </span></span><span class="A0"><span style="font-weight: normal; font-size: 10pt; font-family: Arial; mso-bidi-font-weight: bold;">5.45pm – 7.45pm</span></span><span style="font-size: 10pt; color: black; font-family: Arial;"></span></p>
<p class="Pa0" style="margin: 0cm 0cm 0pt;"><span class="A2"><span style="font-size: 10pt; font-family: Arial;"> </span></span></p>
<p class="Pa0" style="margin: 0cm 0cm 0pt;"><span class="A2"><span style="font-size: 10pt; font-family: Arial;">Contact <strong>0161 234 1995 </strong>for more details or email: <strong><a href="mailto:businessinfo@manchester.gov.uk">businessinfo@manchester.gov.uk</a> </strong>or just drop in!</span></span><span style="font-size: 10pt; color: black; font-family: Arial;"></span></p>
<p class="Pa0" style="margin: 0cm 0cm 0pt;"><span class="A3"><span style="font-weight: normal; font-size: 10pt; font-family: Arial;"> </span></span></p>
<p class="Pa0" style="margin: 0cm 0cm 0pt;"><span class="A3"><span style="font-weight: normal; font-size: 10pt; font-family: Arial;">Supported by </span></span><span class="A3"><span style="font-size: 10pt; font-family: Arial;"><strong>Kompass Information</strong></span></span></p>
]]></content:encoded>
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		<item>
		<title>Selling on the Web &#8211; Topic 5: Stay Legal</title>
		<link>http://www.manchesterdda.com/2008/12/04/sotw-2008-5/</link>
		<comments>http://www.manchesterdda.com/2008/12/04/sotw-2008-5/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 18:32:53 +0000</pubDate>
		<dc:creator>John Keys</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Selling on the Web]]></category>
		<category><![CDATA[Selling online Legally]]></category>
		<category><![CDATA[selling-on-the-web-2008]]></category>
		<category><![CDATA[sotw5]]></category>

		<guid isPermaLink="false">http://www.manchesterdda.com/?p=562</guid>
		<description><![CDATA[Just like any high street shop, an online store is covered by legislation. Do you know what laws apply to selling online?]]></description>
			<content:encoded><![CDATA[<p>Just like any high street shop, an online store is covered by legislation. Do you know what laws apply to selling online?</p>
<h3>Contents:</h3>
<ul>
<li>Intellectual Property</li>
<li>Terms &amp; Conditions</li>
<li>Data Protection + Disability Discrimination</li>
<li>Managing Liability</li>
<li>Copyright +Trademarks</li>
</ul>
<h3>Resources:</h3>
<ul>
<li><a title="Selling on the Web - Session 5 Presentation" href="http://www.slideshare.net/mdda/4-trading-online-legally-presentation/">Presentation</a></li>
<li><a title="Selling on the Web - All Links " href="http://delicious.com/mdda/bundle:Selling%20on%20the%20Web?page=1">Useful Links / Presentations</a></li>
</ul>
]]></content:encoded>
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		<title>Selling on the Web &#8211; Topic 3: Marketing and Social Networks</title>
		<link>http://www.manchesterdda.com/2008/12/04/sotw-2008-3/</link>
		<comments>http://www.manchesterdda.com/2008/12/04/sotw-2008-3/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 15:00:45 +0000</pubDate>
		<dc:creator>John Keys</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Selling on the Web]]></category>
		<category><![CDATA[SOTW3 SOTW2008]]></category>

		<guid isPermaLink="false">http://www.manchesterdda.com/?p=507</guid>
		<description><![CDATA[Once you have a website you need to attract customers.  The key to success is the development of a marketing plan which includes a mix of offline &#038; online routes.  This social networks, search engine optimisation, Pay for Click advertising and marketing offline. Where to start?]]></description>
			<content:encoded><![CDATA[<p>Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline &amp; online routes. This includes a wide range of online options including social networks, search engine optimisation, Pay for Click advertising and marketing offline. Where to start?</p>
<p>The resources below will guide you through the different online options and how to access, implement, measure and evaluate them.</p>
<h3>Contents:</h3>
<ul>
<li>How to identify &amp; incorporate the most effective options into your marketing plan</li>
<li>Targeting niche markets</li>
<li>Ways to use social networks e.g. blogs, YouTube, MySpace, facebook</li>
<li>Getting the most out of using social networks</li>
</ul>
<h3>Resources:</h3>
<ul>
<li><a href="http://www.slideshare.net/JohnKeys/social-media-marketing-full-2011">Presentation</a> </li>
<li><a title="Selling on the Web - Session 3 Website Links " href="http://delicious.com/mdda/sotw3?sort=date&amp;order=asc"> Useful Links / Bookmarks</a></li>
</ul>
]]></content:encoded>
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		<title>Selling on the Web &#8211; Topic 2: Which payment system is right for your business and your clients</title>
		<link>http://www.manchesterdda.com/2008/11/20/sotw-2008-2/</link>
		<comments>http://www.manchesterdda.com/2008/11/20/sotw-2008-2/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 15:00:00 +0000</pubDate>
		<dc:creator>John Keys</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Selling on the Web]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[payments]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.manchesterdda.com/?p=474</guid>
		<description><![CDATA[Choosing the right payment system can determine your online success, but with so many options how do you decide?]]></description>
			<content:encoded><![CDATA[<p>Choosing the right payment system can determine your online success, but with so many options how do you decide?</p>
<p>This resources below will cover the different ways to accept payments and how to choose the right one for your business &amp; customers.</p>
<h3>Contents:</h3>
<ul>
<li>How to compare &amp; contrast between the different options</li>
<li>The payment services that are available, e.g. PayPal, Worldpay</li>
<li>What’s involved in setting up a custom-built payments system</li>
<li>How to make the payments process easy for customers</li>
<li>The best model for your business</li>
</ul>
<h3>Resources:</h3>
<ul>
<li><a href="http://www.slideshare.net/JohnKeys/e-commerce-2011">Presentation</a></li>
<li><a href="http://www.slideshare.net/JohnKeys/sector-guidetextile-clothing2010">Sector Guide / Textiles </a></li>
<li><a title="Selling on the Web - Session 2 Website Links " href="http://delicious.com/mdda/sotw2?sort=date&amp;order=asc"> Useful Links / Bookmarks</a></li>
</ul>
]]></content:encoded>
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		<title>Manchester Digital shorts &#8211; The evolution of Interactive Digital Advertising</title>
		<link>http://www.manchesterdda.com/2008/07/11/manchester-digital-shorts-the-evolution-of-interactive-digital-advertising/</link>
		<comments>http://www.manchesterdda.com/2008/07/11/manchester-digital-shorts-the-evolution-of-interactive-digital-advertising/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 13:51:47 +0000</pubDate>
		<dc:creator>John Keys</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Home page story]]></category>
		<category><![CDATA[Digital Shorts]]></category>
		<category><![CDATA[Manchester Digital]]></category>

		<guid isPermaLink="false">http://www.manchesterdda.com/?p=82</guid>
		<description><![CDATA[Manchester Digital &#38; e-consultancy will be hosting another innovative “Digital Shorts” event on 16th July 2008.]]></description>
			<content:encoded><![CDATA[<p>Manchester Digital and e-consultancy will be hosting another innovative “Digital Shorts” event on 16th July 2008.</p>
<p>This time round we will be asking has rich media outlived its time and is banner advertising dead? A recent survey of industry decision makers suggests so — more than 60 percent agree that rich media doesn&#8217;t have the “legs” to take us where we want to go over the coming years.</p>
<p>Interactive Digital Advertising looks set to be the next evolution of advertising — combining the accessibility and intelligence of the Internet and other forms of digital media with the benefits of interactivity — the final frontier of proactive engagement.</p>
<p>During this evening session Colin Elms (UK Managing Director at Eyewonder) will be discussing the opportunity this creates for agencies and advertisers. Using case studies Colin will demonstrate how you can fully leverage the technology to create entirely new levels of brand awareness, loyalty and engagement through the creation of two way dialogues with consumers. Whether that&#8217;s incorporating broadcast assets into your online campaign or showing product demos in your banner you will learn how video can be used to convey your brand and how to create, deliver and track successful campaigns in a more efficient and effective manner.</p>
<p>Colin Elms is the UK MD of one of Interactive Digital Advertising&#8217;s fastest-growing innovators. Eyewonder enable brands and advertisers to leverage the industry&#8217;s most comprehensive creative capabilities for online campaigns that are proven to deliver rich results. Colin has been publishing websites whose primary source of income is advertising for the last decade in senior management positions at sports publisher 365Media and itv.com.</p>
<p>The presentation will be over by 7:45pm, leaving plenty of time for networking over the wine and canapés. Tickets are £25 + VAT, places are limited so make sure you book early to reserve your place.</p>
<p><a href="http://www.e-consultancy.com/knowledge/events/event-booking/booking.asp?eventData=JdYtNzYnMAtnxURWW1jbGdkUC1QIHkRPKQ4XAcR.dWHZGtUJJkwghmsdMEVMMDo2JCFpJzwFAxUJH0cXHQ45DjthfmkQKkZJEBcEAQIeHAsXGwMNB3IEFRYWCVhFWwMMWSMuRixeRxB.Z0AjLDA1OjoqOwXGEsQDEhYWCSoJLQ8yJCHuAxFVLAoDFAIQFw1eHktDUg0IBwUEG0JaGhsNFGcMZX5OGX5DUjolNzU6Ji11DQxBIR0TAQcAKA4hNzZpACtEAAEAB002DgMBC08FGE5VDUEzRMRVnVAUGhzLdRTpRIoZP1RILAsrMzcNKiYBBRQGB8tU2QXnHykzPzAGK1ENMQAfCNs5AApVG11LbVoEQUJdXQsRAkVTSVd9EXUKcygdikD5LDQkPT0HNBYPzTwGAkhVUH5aAjQ_aXZyE1FVU1hXR1pPVEkbOT9klw7NFhwYUkNLMQgNAut2IE4KXG8QBB88LmFheXNtQltWUkNXXkVRay8cAv8n6DFWCwYCGQQVDwcgEEgPBFJVHs1DyAaXUkAQDRATBEA3TmIVLUVLICc27WPlIfkDBg0HBC4KAw4iGS3t_yfoJVEGABEpAhgBHAoeDxgEEJdbzR3ID0leRwUrFggsSCtNHgwyU1f5eO4y_ysiNgk_EwTfSA8bDjwWLSU0LGsnVQwbFRhCOgsbBxFeHx9CSUcFGgMBT1BeWBoRCDVVNgRHDy6KV_knIzcDJjD5BxwEBgcUShgAJRkgJCA9ITBHABIIHwwbGR0LC08fx1SXDwwSDQSXX1MDDBwDB0RoSUkSLVNIISgsIipnIDoPxg--" target="_blank"><strong>Book here</strong></a></p>
]]></content:encoded>
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