Selling on the Web – Search Engine Optimisation & Advertising

This resources below focus on getting the best from search engines (search engine optimisation or SEO) & Pay Per Click advertising. You will find out what they are and how they can compliment each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.

Contents:

  • What is SEO
  • How to optimise your site
  • What Pay for Click options are out there e.g. Google Adsense
  • Which is best for you
  • Getting the right mix

Resources:

Posted on: March 13, 2013.

1 comment on Selling on the Web – Search Engine Optimisation & Advertising

  1. Free Workshop @ Chorlton Library - “Selling on the Web” Thurs 5th Feb 09 « scatterdrum makes it known that:

    [...] fact the MDDA site has some really useful articles, links and webcasts on this topic, including “How to attract customers to your site” “Marketing and Social Networks” and one I shall definitely be investigating “How [...]

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