Writing for the Web and Social Media for the Arts courses

Let’s Go Global are running the Writing for the Web and Social Media for the Arts training courses this month.

Writing for the Web

Would you like to learn how to write for the web? How to promote your activities and services in the best way online? How to structure your content to get the most impact?

This practical course will look at:

Writing & language for the web / How to an stucture article / blog post
How to write for Facebook and Twitter
Plain English, Accessibility and Audience
Appropriate content & how to deal with negative feedback
Pingbacks, Trackbacks and Backlinks – what are they?
Sharing on social media / integrating with social media
What is SEO and why it is useful
Tips and tricks on having an active online presence

The course will be delivered by Liz Hardwick. Liz currently works primarily in community media, is a self-confessed geek and is an audio, visual & digital artist. Liz is part of Manchester Girl Geeks, Lancashire Artists Network and Plug-In Lancashire.

Date and time: Friday, July 22, 2011 from 10.30am to 4.30pm
Cost: £80 (£40 subsidised price – for those unemployed, freelance or in full-time education)
Venue: Lets Go Global, 3 – 5 Malvern Row, Old Trafford, Manchester, M15 4FD
More details and booking: http://writingforweb.eventbrite.com

Social Media for the Arts

This one day workshop gives a broad overview of how social media is being used by writers, artists, and other creatives to develop work, in the work itself and to promote their work. You will get an overview of the social media “toolkit”, practical sessions on using social media, and advice on how to use social media safely and effectively.

Suitable for anyone who is interested in using social media for collaboration, creativity and communication.

The course will be delivered by Adrian Slatcher. Adrian works at Manchester Digital Development Agency and is an experienced blogger, enthusiastic Twitterer (@adrianslatcher) and regularly chairs Manchester’s Social Media Surgeries.

Date and time: Thursday, July 28, 2011 from 10:30 AM – 4:30 PM
Cost: £80 (£40 subsidised price – for those unemployed, freelance or in full-time education)
Venue: Lets Go Global, 3 – 5 Malvern Row, Old Trafford, Manchester, M15 4FD
More details and booking: http://socialmediaforthearts.eventbrite.com