Digital Music Marketing

Music Ally is offering a course in two parts which provides a comprehensive overview of all aspects of digital marketing for music. The course has been divided into two days giving delegates the option of attending one or both days with up to 10 free places and 5 half price places for each day.

Part One will take place from 9.30am to 5pm on Wednesday 21st July at Band On The Wall, The Northern Quarter, 25 Swan Street, Manchester, M4 5JZ.

The second day will take place on Wednesday 28th July also at Band On the Wall.

AGENDA

Digital Marketing: Part One, Band On The Wall, Wednesday 21st July 2010

09.30 : Introductions and Objective Setting
09.45 : Two truths and a lie: warm up interactive exercise where delegates are asked to choose which facts and figures are true and which are false
10.30 : 21st century websites: minimum impact (focusing on site building tools such as Wordpress, case studies, content management systems and other tools
11.30 : Break
11.45 : Fanbase tools and street teams: including widgets, Reverb Nation, Bandcentral, Fanstar, Bandize
12.45 : Break for lunch
14.00 : The basics of online advertising
14.30 : E-mail and fanbase marketing: why email is important, the basic principles of e-mail and fanbase marketing and CRM tools
15.30 : Break
15.45 : Inspirational campaigns from the music industry
16.15 : Interactive Q&A
16.50 : Ends

Digital Marketing: Part Two, Band On The Wall, Wednesday 28th July 2010

09.30 : Introductions and objectives setting
09.45 : Warm up exercise: The digital marketing game: delegates are given a number of fictitious artist case studies and a set of various digital tools with which to construct appropriate digital campaigns
10.30 : How to Google: SEO, Google search, Google (and other) analytics services, practical demonstration of Google ADs
11.30 : Break
11.45 : How to Facebook and Twitter: an overview of how to get the most out of Facebook and Twitter
13.15 : Break for lunch
14.15 : Integrating social media: creating efficiencies in social media
14.45 : Inspirational campaigns: learnings from digital campaigns from outside the music industry
15.45 : Break
16.00 : Digital health check session: interactive session where delegates are invited to brainstorm to solve each others digital challenges / problems
16.50 : Ends

THE COSTS

Full price: GBP 500 + VAT per day

10 grant funded (75% – 100%) places for each day: small and medium sized companies with 5 to 249 people can get three places per company; companies with 250 to 999 people can get two places per company
Up to 5 ‘half-price’ places for each day: lone traders and smaller companies – one place per company
All training attendees will receive a collection of training notes and a 6 months subscription to the full Music Ally publication and subscription service (worth GBP 249 + VAT)

To find out whether your company qualifies for the free or half price discounted places or to find out more about the course call the Music Ally office on 0207 420 4320 or email Nik Miskov nik@musically.com.

THE TRAINERS

Each session will be led by two highly experienced Music Ally trainers who have worked with and for labels, artists and events on a variety of digital campaigns. Delegates will also have the opportunity to quiz other members of the Music Ally team during the course of each day’s session.