Launching the Institute for Social Media – i4SM
We had the first of our launch events for the new Institute for Social Media – i4SM – at Manchester Business School (MBS) this afternoon with friends and colleagues from across Greater Manchester, including the University of Manchester, University of Salford, Media City, Marketing Manchester, Sharp Factory, Manchester Digital, Cornerhouse, Radio Regen, Knowledge Capital, Creative Concern, the MDDA team and many others. This is part of an ongoing set of consultations and discussions with potential partners about how i4SM should operate, what it should be focusing on and, most important of all, what it could achieve for people and organisations working in the Manchester city-region. We talked about participatory culture, creating a history of the future, hyper-contextual marketing, digital cooperatives and much more. A great start I thought, but with much more to come. Watch out for more on the MDDA and i4SM websites, we’ll be building on this as we work towards our formal launch in October 2009.
Posted on: May 5, 2009.