Selling on the Web – Session 4: Attracting customers to your site – Search Engine Optimisation & Advertising
This workshop focuses on getting the best from search engines (search engine optimisation or SEO) & Pay Per Click advertising. You will find out what they are and how they can compliment each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.
Contents:
- What is SEO
- How to optimise your site
- What Pay for Click options are out there e.g. Google Adsense
- Which is best for you
- Getting the right mix
Resources:
Last years presentation:
1 comment on Selling on the Web – Session 4: Attracting customers to your site – Search Engine Optimisation & Advertising
-
Free Workshop @ Chorlton Library - “Selling on the Web” Thurs 5th Feb 09 « scatterdrum makes it known that:
January 31st, 2009 at 12:31 pm[...] fact the MDDA site has some really useful articles, links and webcasts on this topic, including “How to attract customers to your site” “Marketing and Social Networks” and one I shall definitely be investigating “How [...]
