Selling on the Web – Session 3: Marketing and Social Networks
Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes. This includes a wide range of online options including social networks, search engine optimisation, Pay for Click advertising and marketing offline. Where to start?
Our two part workshop will guide you through the different online options and how to access, implement, measure and evaluate them.
Contents:
- How to identify & incorporate the most effective options into your marketing plan
- Targeting niche markets
- Ways to use social networks e.g. blogs, YouTube, MySpace, facebook
- Getting the most out of using social networks
