Selling on the Web – Session 1: What makes a good website
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.
This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
Contents:
- The difference between online & offline shops
- What makes a good website: design, layout & content
- How to develop a website specification in plain English
- Ways to keep your online customers satisfied
- How to build customer loyalty
- How to make your brand work on the webmore about this session here
Resources:
- Link to presentation
- Session 1: What Makes a Good Website
- Website Specification Template
- Writing a Website Brief
