Manchester Digital shorts - The evolution of Interactive Digital Advertising
Manchester Digital and e-consultancy will be hosting another innovative “Digital Shorts” event on 16th July 2008.
This time round we will be asking has rich media outlived its time and is banner advertising dead? A recent survey of industry decision makers suggests so — more than 60 percent agree that rich media doesn’t have the “legs” to take us where we want to go over the coming years.
Interactive Digital Advertising looks set to be the next evolution of advertising — combining the accessibility and intelligence of the Internet and other forms of digital media with the benefits of interactivity — the final frontier of proactive engagement.
During this evening session Colin Elms (UK Managing Director at Eyewonder) will be discussing the opportunity this creates for agencies and advertisers. Using case studies Colin will demonstrate how you can fully leverage the technology to create entirely new levels of brand awareness, loyalty and engagement through the creation of two way dialogues with consumers. Whether that’s incorporating broadcast assets into your online campaign or showing product demos in your banner you will learn how video can be used to convey your brand and how to create, deliver and track successful campaigns in a more efficient and effective manner.
Colin Elms is the UK MD of one of Interactive Digital Advertising’s fastest-growing innovators. Eyewonder enable brands and advertisers to leverage the industry’s most comprehensive creative capabilities for online campaigns that are proven to deliver rich results. Colin has been publishing websites whose primary source of income is advertising for the last decade in senior management positions at sports publisher 365Media and itv.com.
The presentation will be over by 7:45pm, leaving plenty of time for networking over the wine and canapés. Tickets are £25 + VAT, places are limited so make sure you book early to reserve your place.
